Inproforum, 2024 (vol. 18), issue 1
Sustainable regional development in the EU in the 21st century - from theory to practical solutions
Towards Sustainability: Advancing Bioeconomy Development in the EURoman BuchteleInproforum 2024, 18(1):2-7 | DOI: 10.32725/978-80-7694-102-1.01
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Multiple Imputation in R: A Method to Bridging Data Gaps in Regional Sustainability AnalysisAntonín HořčicaInproforum 2024, 18(1):8-16 | DOI: 10.32725/978-80-7694-102-1.02
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Sustainability Commitment, Early-stage Entrepreneurial Activity and Entrepreneurial Eco-system Quality: A European PerspectiveSanja Pfeifer, Đula Borozan, Nataša ŠarlijaInproforum 2024, 18(1):33-38 | DOI: 10.32725/978-80-7694-102-1.05 This paper aims to explore the level of the sustainability commitment of early-stage entrepreneurs, recognizing that such commitment depends, at least in part, on supporting governmental programs and policies, cultural and social norms, perceptions of the priorities given to sustainability issues and quality of other components of the national entrepreneurial ecosystems. Datasets that feed into the k-means cluster analysis come from the adult population survey conducted by the Global Entrepreneurship Monitor in 2023. The analysis of the data from 20 European countries that participated in the survey, shows that there are significant differences between two distinctive clusters of countries depending on the extent to which sustainability aspects and value creation goals are considered among entrepreneurs engaged in the early-stage entrepreneurial activity. Furthermore, the results show significant differences between these two clusters in terms of the quality of national entrepreneurial eco-systems. The results suggest that the quality of the national support has an important, yet not expected, influence on the sustainability considerations among early-stage entrepreneurial activity. A better understanding the complexity of the entrepreneurial eco-systems and their interactions with the extent of the sustainability considerations among new entrepreneurs may help to close the gap in the sustainability entrepreneurship research and fulfil the goals of the sustainable development agenda. |
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Towards sustainability in retail, marketing and tourism
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Leveraging Social Media Engagement Data for Predicting Consumer Buying Behaviour: A Systematic Literature ReviewGeorge Yaw Bludo, Felix Buabeng-AndohInproforum 2024, 18(1):60-68 | DOI: 10.32725/978-80-7694-102-1.09
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A Literature Review of Residents’ Empowerment, Sustainable Tourism Development, and Quality of LifeSemegn Feseha Desalegn, Mohsin JavedInproforum 2024, 18(1):69-76 | DOI: 10.32725/978-80-7694-102-1.10 Tourism is a well-known services industry with multidimensional impacts on different stakeholders. Residents as one important stakeholder play important role in the sustainability of tourism. In this regard, residents' empowerment is a critical factor in fostering sustainable tourism development with resulting impacts on their quality of life (QOL). This research carries out a literature review to explain how residents’ empowerment plays role in the sustainable tourism development and quality of life. The study’s analysis focuses on the articles available in the web of science database to highlight the current status of the knowledge and explore the potential areas for further research. The explored knowledge gaps will provide guidelines for future research. The study concludes by highlighting key findings and offering recommendations for future research in the field. |
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Customer Engagement at a Chosen Business Entity Focused on SportKlára Keclíková, Petra Martíšková, Roman ŠvecInproforum 2024, 18(1):83-89 | DOI: 10.32725/978-80-7694-102-1.12 Nowadays, a strong competitive environment prevails, and businesses are forced to do their best to retain customers. Therefore, engagement marketing focuses not only on products or services offered but is characterized by building customer relationships via customer engagement. The research aims of this paper are to (1.) describe specific methods and tools used for customer engagement at a chosen sports club and (2.) find out customers’ preferences in the context of customer engagement. A mixed research approach was applied to obtain data: a mix of qualitative content analysis and a quantitative online survey. As for research results, the following activities boosting customer engagement were detected firstly: (i.) sports club’s profiles on social networks and its websites, (ii.) workshops, seminars, lectures, and courses, (iii.) special offers, promotions, and discounts, and (iv.) charity events and support towards the local community. Secondly, customers of the chosen sports club feel mostly engaged and appreciate activities organized by the sports club. |
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Subliminal audio stimulation: A theoretical overview of effects and mechanisms influencing perceptionPeter Vaško, Patrik Jurčišin, Adriana Rusková, Jakub BerčíkInproforum 2024, 18(1):122-126 | DOI: 10.32725/978-80-7694-102-1.17 Subliminal audio stimulation: A theoretical overview of effects and mechanisms influencing perception Subliminal audio stimulation, which uses sounds at a level of consciousness unobserved, has the potential to influence perception, behavior and emotional response in individuals. This article offers a theoretical summary of the mechanisms, effects, and applications of subliminal audio stimuli. The review covers the historical development, basic principles, and neuropsychological mechanisms through which these stimuli can influence brain activity and decision-making. The article also examines various experimental studies and applications of subliminal stimulation in areas such as marketing, therapy, and cognitive performance, focusing on the ethical aspects and possible implications of this technique. The results of these investigations may contribute to a better understanding of the abilities of sound stimuli to improve human perception and decision-making processes. Objective: The aim of the article is to examine the theoretical mechanisms and applications of subliminal sound stimuli in various fields, with an emphasis on their influence on behavior, emotional reactions and decision-making. Methods: This review is based on an analysis of current research and experimental studies investigating subliminal sound cues in a variety of contexts, including marketing and psychology. Results: Research suggests that subliminal sounds can improve attention, emotional response, and decision-making, and may have significant applications in marketing and therapy. However, the ethical and moral issues surrounding their use require further attention. |
Strategic management and sustainability
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Hybrid work models and their impact on burnout and employee autonomySamuel Mihalčín, Zuzana JoniakováInproforum 2024, 18(1):160-165 | DOI: 10.32725/978-80-7694-102-1.23 Employee burnout has become a global issue with significant implications for both individuals and organizations. With the emergence of new work arrangements, the question of how these new work models and increased levels of employee autonomy affect burnout rates has become a focal point for businesses. Understanding the relationships between these factors is essential for developing effective strategies to prevent burnout, promote well-being, and enhance job performance. This paper provides a systematic review of the literature on the impact of hybrid work arrangements and the degree of autonomy among employees working in these arrangements on burnout. Based on a systematic review of the literature, we identified and examined three main areas of current research: (1) the impact of work arrangements on employee burnout, (2) the impact of autonomy in performing employee tasks on their burnout, and (3) methods and tools to reduce employee burnout rates. This systematic literature review provides a framework for future research in this area and identifies gaps that require further attention, such as examining the direct impacts of autonomy in multiple areas on employee burnout, as this area has not been sufficiently explored. |
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Procurement risk management as an assumption of sustainability in industrial enterprisePeter Pajonk, Daniela RybárováInproforum 2024, 18(1):173-178 | DOI: 10.32725/978-80-7694-102-1.25
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Gender stereotypes among future managersAndrea Svoboda, Lucie Kozlová, Ladislav RolínekInproforum 2024, 18(1):179-187 | DOI: 10.32725/978-80-7694-102-1.26 Gender role stereotypes in our society assign typical characteristics to men and women, which often complement each other as opposites, determining our expectations of individual women and men and our actions towards them in specific situations (Karsten, 2006). Gender inequality has been linked to humanity since ancient times. Sociological research at the beginning of the third millennium (CVVM Research November 2006) found that "gender conservatism", clinging to traditional views and gender roles, still prevails in the Czech Republic. |
Evaluating Managerial Impact on the Success of Agricultural Enterprises for Sustainable GrowthŠimon Štráma, Zuzana Kapsdorferová, Veronika Hrdá, Matej ČerešInproforum 2024, 18(1):188-193 | DOI: 10.32725/978-80-7694-102-1.27 The success of the company is created primarily by managers. To achieve prosperity, profit, and development, it is necessary for everyone to show a great deal of effort and use it to achieve the set goals. For the best cooperation between employees, a key element is needed, and that is the manager. The manager is the one who gives the company the right direction, sets goals, controls, and makes decisions. The article aims to evaluate managerial impact on the success of agricultural enterprises for sustainable growth and to evaluate the personality of the manager in the selected agricultural enterprise by compares of realized researches in the world and case study from the Slovakia. The point of running a successful agricultural business is to do things for people and with people. Only with such cooperation, support, communication, regular information, and acceptance of individual actors is it possible to create a successful agricultural enterprise on the market. |
Exploring the Suitability of Trainee Programs for Generation Z in the WorkplaceHana TrávníčkováInproforum 2024, 18(1):194-199 | DOI: 10.32725/978-80-7694-102-1.28
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Economic performance and sustainability
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Comparative analysis of E-commerce development in Sweden and Finland within urbanization contextsZuzana Dzilská, Sabina Janikovičová, František PollákInproforum 2024, 18(1):216-225 | DOI: 10.32725/978-80-7694-102-1.31
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The digital era and employer’s expectations of employees in the IT sectorMarek HlásnyInproforum 2024, 18(1):231-235 | DOI: 10.32725/978-80-7694-102-1.33 The scientific study will focus on the digital era and its reflection in the theoretical background of employers' expectations of employees in the IT sector. At the same time, we will also present selected results of the research that was conducted as part of the project UK/1135/2024 Employers' Job Expectations of Employees in the IT Sector in the Digital Era. |
Some questions regarding economic growth in a global environment of uneven demandsEva Kislingerová, Antonín ŠmejkalInproforum 2024, 18(1):236-244 | DOI: 10.32725/978-80-7694-102-1.34 The global economic environment offers extraordinary opportunities to leverage comparative and absolute advantages, leading to significant changes in labor productivity and the efficiency of economic cooperative links. Although all participants in global markets generally benefit from these processes, the distribution of benefits is uneven, provoking social resistance to globalization despite data confirming its overall contribution. The pressure to implement measures against climate change introduces a new factor that fundamentally impacts the existing economic order. |
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Artificial Intelligence and Sustainable Development: Policy Approaches from Visegrad Group CountriesGabriel ProcházkaInproforum 2024, 18(1):251-256 | DOI: 10.32725/978-80-7694-102-1.36
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Sharing economy in social farming projectsJaroslav Šetek, Jiří AlinaInproforum 2024, 18(1):257-263 | DOI: 10.32725/978-80-7694-102-1.37
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Finance, accounting and taxes: current issues and approaches to their solution
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Comparative Case Study on Portfolio Optimization: Modified Continuous Rank Length vs. Stochastic DominanceTereza ČapkováInproforum 2024, 18(1):277-284 | DOI: 10.32725/978-80-7694-102-1.40
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ViDA as a future approach to VATKateřina HlavatáInproforum 2024, 18(1):285-291 | DOI: 10.32725/978-80-7694-102-1.41
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The evaluating the financial health of an inter-company network - evidence from the automotive industryPražáková Jaroslava, Šindlerová SandraInproforum 2024, 18(1):299-305 | DOI: 10.32725/978-80-7694-102-1.43 The aim of this paper is to assess the financial health of firms involved in an inter-firm network based on supplier-customer relationships. A real fragment of the automotive supply network was analysed. The financial health of each part of the network was assessed using a combination of the following bankruptcy and solvency models: IN01 model, Index Solvency, Taffler's model and Kralick's QT. The results of the bankruptcy models, K-means cluster analysis and functional analysis were complemented by core periphery analysis. By using these methods together, it was possible to identify the centre and periphery of the network and assess the differences in their financial health. |
Still Wine can bring Additional Billions to Public BudgetsJarmila RybováInproforum 2024, 18(1):306-311 | DOI: 10.32725/978-80-7694-102-1.44
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Cultural and creative industry from the perspective of the municipalities and citiesMiroslava Vlčková, Růžena ŠtemberkováInproforum 2024, 18(1):321-326 | DOI: 10.32725/978-80-7694-102-1.46 Cultural and creative industries (CCI) represent an important sector that combines economic, social and cultural contribution to the development of regions. As part of this article, a questionnaire survey was conducted among municipalities with more than 2,500 inhabitants in the South Bohemian Region, the aim of which was to determine the state and potential of cultural activities and facilities in these municipalities. The questionnaires focused on the availability of cultural events, the availability of cultural facilities, the involvement of different target groups, cross-border cooperation and further education opportunities. The results showed that most municipalities are trying to support cultural life but are struggling with a lack of funds and qualified personnel. Further education of cultural workers is perceived by the municipalities as a key factor for increasing the quality of the services provided. The study emphasizes the need for greater support of cultural infrastructure from regional and state institutions. The results provide important data for planning the development of the cultural and creative sector in the region. The questionnaire survey is thus a valuable source of information for future strategic decisions in the field of culture and creativity. |
Economics of agriculture: current trends and its sustainability
Harmonized risk indicators: A matric study of potential risks for the pesticide business in the EU-27Ali Imran, Ayesha Tajammul, Ali Sufyan, Petr NovákInproforum 2024, 18(1):328-335 | DOI: 10.32725/978-80-7694-102-1.47 This study aimed to analyze the Harmonized Risk Indicator to study the potential risks for the pesticide business in the EU-27 (European Union-27). This study also focused on total pesticide sales to observe the progress of pesticide business in the EU-27 toward pesticide risk reduction. Data for pesticide sales for the EU-27 was obtained from the Eurostat database from 2011 to 2021. Data was analyzed for trends and regression using Microsoft Excel. The finding revealed that the pesticide market in EU-27 has grown significantly in previous years, and the trend has recently declined. Overall, pesticide sales increased in 2011 in EU-27 and decreased between 2012 and 2103. Sales increased significantly in 2014, 2016, and 2018. However, in 2019, sales saw a drastic decline; that could be a consequence of the COVID-19 pandemic. Again, a rise in sales from 2020 to 2021 was observed, but in 2022, a remarkable decline was observed in the pesticide business in EU-27. This study also discussed the risk reduction index based on the type of pesticide used, and analysis of the harmonized risk indicator showed that EU-27 has been very concerned with reducing the risk to human health and the environment from pesticides since 2011 and is using low-risk active substances and microorganisms to combat pests instead of active and toxic chemicals. It was concluded that the EU- 27 pesticide business fluctuated significantly by 2022, and rising food production demands and sustainable agricultural practices drove the risk reduction index. |
Analysis of the impact of subsidies on farm performance using a mixed effects modelKateřina Mazancová, Joshua Mabeta, Eliška MíkováInproforum 2024, 18(1):336-342 | DOI: 10.32725/978-80-7694-102-1.48 Agricultural subsidies are a key element of agriculture and have a major impact on international trade. In the European Union, the policy supporting agricultural incomes is called the Common Agricultural Policy, which is a complex system involving various instruments. The impact of this policy on the economic performance of farms is, therefore, an interesting topic, especially for policymakers. Czech agriculture has undergone major policy changes that have affected its position in the national economy and its importance at the regional level. Differences in natural conditions, as well as economic and social inequalities, continue to affect the level of gross agricultural production. Using a mixed-effects model, this study analyzed data from 10 South Bohemian farms (2012–2021). Results indicate that subsidies have a positive but statistically insignificant effect on economic performance, while assets positively and significantly contribute to profitability. Conversely, liabilities and investments in long-term assets negatively impact economic performance. These findings highlight the importance of asset management and cautious debt strategies for farm sustainability. |
A Comparative Analysis of Organic Crop Production in Different European RegionsAli Sufyan, Ayesha Tajammul, Ali Imran, Petr NovákInproforum 2024, 18(1):343-349 | DOI: 10.32725/978-80-7694-102-1.49 This study aimed to analyze growth trends of different European regions for organic crop production in the agriculture sector up to 2023. This study also focused on a comparative analysis of organic crop production in different countries in European regions. Data for organic crop production for different European regions was obtained from the Eurostat database from 2011 to 2023 and analyzed for trends and regression using Microsoft Excel. Our findings revealed Poland from Eastern Europe, France from Western Europe, Finland from Northern Europe, and Italy and Spain from Southern Europe with the most significant overall organic crop production in 2023. Typically, better yields in organic farming in the southern region than in the other regions of Europe are due to good weather, which affects overall output. This study concluded that organic crop production is becoming increasingly significant in Southern Europe compared to other regions, greatly enhancing the region's agricultural sustainability and biodiversity preservation and busting the regional economy by promoting organic farming business. While organic crop production is generally on the rise, obstacles still exist to overcome before obtaining consistent growth and support throughout Europe. |
EU food safety assurance in active use: empirical evidence on alert notifications regarding the financial background of the affected producersJan Vavřina, Oksana Dubanych, Veronika ŽiškováInproforum 2024, 18(1):350-354 | DOI: 10.32725/978-80-7694-102-1.50 The presence of various market failures in placing foodstuff on market is a phenomenon that can also be identified across European countries. From an economic point of view, it is possible to discuss food safety in the context of the development and financial stability of the agro-food industry value chains. The given sector in some EU member states has faced and is still facing pressure to reduce food producers´ prices often below the level of production costs, which can negatively affect food safety standards. This relationship consequently touches the issue of wasting natural resources and related processed foods, which do not meet the minimum legal requirements for their safety. EU member countries use for these purposes a type of “safety net” via an information exchange instrument named Rapid Alert System for Food and Feed (RASSF). This instrument is sharing information both with public authorities and also consumers. This article aims at identification of RASSF notifications provided by the Czech Republic during years 2023 and 2024 from the point of view of financial situation of respective food producers involved in this notification alerts. Based on the partial results of this article, it was concluded that the indicators of financial stability and revenue areas can be indirectly considered as proxy variables affecting the complex quality of food production. The comprehensive provision of information on the quality management of food production by individual producers can therefore be considered a fundamental aspect influencing consumer behaviour, which is related to the possibility of continuous improvement of the concepts of sustainable food quality assurance. |
Economic Viability of FarmsRadek Zdeněk, Petr Zeman, Jana LososováInproforum 2024, 18(1):355-361 | DOI: 10.32725/978-80-7694-102-1.51 The paper assesses the economic viability of Czech agricultural enterprises and the connection between economic viability and the ability to create value. From the possible definitions of economic viability, we choose the concept of Farm Economic Viability and use IN99 to estimate the ability of the farm to create value. The empirical analysis was carried out on a sample of agricultural enterprises from the collected database from 2013 - 2022. Differences in the viability of enterprises were tested according to the enterprise's affiliation with disadvantaged areas. The results indicate a strong dependence of value creation on the economic viability of farms. |

