Inproforum, 2025 (roč. 19), číslo 1
Recent and future trends and challenges in retail, international trade, marketing and tourism
Mental Health Care as a Specific Tourism ProductHana Bílková, Roman Švec, Kamil PíchaInproforum 2025 (vol. 19):43-49 | DOI: 10.32725/978-80-7694-143-4.06 The concept of wellness is traditionally understood within a holistic, multidisciplinary framework (Hettler, Dunn), where the psychological and mental components are key to achieving maximum potential. Despite this theoretical consensus, in practice, wellness on the Czech market, and especially in the accommodation sector, is predominantly reduced to the physical dimension (swimming pools, saunas, massages). This article aims to explore the discrepancy between the theoretical holistic concept of wellness and the practical services offered in the Czech Republic and to identify gaps in the mental health care segment. |
What Are the Antecedents to Fast-Food Customer Loyalty?Mariami DenosashviliInproforum 2025 (vol. 19):50-59 | DOI: 10.32725/978-80-7694-143-4.07 Customer retention and loyalty are paramount in the restaurant industry, especially in the fast-food sector. Although customer loyalty in the fast-food industry has received extensive attention from practitioners and academics worldwide, researchers have yet to establish the critical factors of fast-food customer loyalty. This paper aims to reveal the antecedents of fast-food customer loyalty by synthesizing the results of recent studies. Methodologically, this research develops a systematic literature review following the PRISMA framework. Thirty-one publications available on Scopus and Web of Science databases were included in the review and analyzed to identify the most researched antecedents of fast-food customer loyalty in recent years. Overall, this research provides valuable insights for academics and practitioners interested in fast-food customer loyalty. |
Characteristics of Business Model in RetailPavol Kita, Lucie Tichá, Kamil PíchaInproforum 2025 (vol. 19):60-69 | DOI: 10.32725/978-80-7694-143-4.08 The goal is to define the essence, basic characteristics and relationships of retail, as well as the basic aspects of the business model in retail. To fulfill the article’s objective, secondary data was gathered for an overview of different authors’ opinions on the subject, which were then compared and evaluated. The potential contribution of the article’s approach lies in the fact that it explains the fundamental changes in retail, which also strengthens the importance of the supply and demand side in the consumer market. Turbulent changes occur in the environment in which retail units carry out their economic activities. These changes are reflected in the value proposition by speed and adaptation of the product and business models to the customer’s requirements. In the conclusion, some suggestions resulting from the characteristics of the retail trade and the business model in the retail trade are presented. To fulfill its mission, retail must make the best use of its capabilities supported by digital solutions. |
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Management of change and innovation
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Artificial Intelligence in Compliance and Corporate Governance – Risk or OpportunityCorinna Elisabeth Frommelt, Christian TorosInproforum 2025 (vol. 19):139-148 | DOI: 10.32725/978-80-7694-143-4.17
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Use of Digital Twins in Healthcare and Cost Monitoring: A Scoping ReviewFilip Horák, Petra MarešováInproforum 2025 (vol. 19):157-165 | DOI: 10.32725/978-80-7694-143-4.19
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Monitoring Stressors in Manufacturing Companies in the Czech RepublicKamila Němečková, Petr Řehoř, Markéta Kocourková, Lukáš Klarner, Jaroslav Vrchota, Petra MatouškováInproforum 2025 (vol. 19):190-195 | DOI: 10.32725/978-80-7694-143-4.23
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Economy resilience: macroeconomic and microeconomic perspective
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Resilient regions: sustainability under pressure of gobal challenges and uncertainty
Enterprise Environmental Transparency and ESG ImplementationRoman Buchtele, Lukáš Klarner, Petra MatouškováInproforum 2025 (vol. 19):2-9 | DOI: 10.32725/978-80-7694-143-4.01 The aim of this article is to describe the transparency of enterprises regarding their environmental impacts in the context of ESG implementation. The research was conducted through a quantitative questionnaire survey at the enterprise level. In total, 78 valid responses were collected across various sectors, providing a diverse empirical basis. The study is structured around three research questions: (1) How do enterprises approach transparent monitoring of their environmental impacts? (2) What is the effect of having a clearly defined strategy for reducing the environmental impacts of enterprises’ activities on transparent monitoring of environmental impacts? (3) What is the effect of the perceived barriers to ESG implementation on transparent monitoring of environmental impacts? The findings contribute to a better understanding of the relationship between the level of transparency in monitoring and communicating environmental impacts and selected variables such as enterprise size, environmental impact reduction strategies, and perceptions of barriers to ESG implementation. |
The Use of RHDI and SHDI for Measuring Sustainability in EU RegionsAntonín HořčicaInproforum 2025 (vol. 19):10-17 | DOI: 10.32725/978-80-7694-143-4.02 This article builds on the previous contributions presented at the INPROFORUM conferences, which focused on the application of functional time series analysis to assess sustainability through selected indicators. The aim of the present study is to compare two human development indicators applicable to the assessment of sustainability at the regional level: the Regional Human Development Index (RHDI), developed for the European Commission, and the Subnational Human Development Index (SHDI), based on the UNDP methodology and compiled by the Global Data Lab. The analysis covers EU regions at the NUTS 0, NUTS 1, and NUTS 2 levels over the period 2000–2020, corresponding to three programming periods of EU cohesion policy. Descriptive statistics and functional time series analysis were used. Although the two indices differ in their construction, they exhibit similar trends. The RHDI provides a more detailed regional perspective, whereas the SHDI allows for broader international comparability. This study is among the first to systematically compare these indicators in the context of European regions and highlights their potential for evaluating the impacts of European policies, as well as their practical application within the framework of cohesion policy. |
The Sustainability-Adoption Paradox: Why High Adopting MSMEs Report More Barriers - Evidence from ZimbabweDuncan Chandabemba Ngwenya, Milan Jílek, Emmanuel Asiedu, Eva Cudlínová, Roman BuchteleInproforum 2025 (vol. 19):18-25 | DOI: 10.32725/978-80-7694-143-4.03 The integration of Micro, Small, and Medium Enterprises (MSMEs) into the sustainability agenda is crucial for sustainable development, yet remains poorly understood in resource-constrained contexts. This study explores the complex interplay between sustainable practice adoption and perceived barriers among MSMEs in Zimbabwe. Through a cross-sectional survey of 312 enterprises, we identified a distinct hierarchy in the adoption of sustainable development practices: solar energy leads significantly (62.18%), substantially outdoing waste recycling (41.67%), water conservation (42.31%), and sustainable packaging (40.06%). While financial constraints (high costs: 50.3%; limited financing: 48.1%) and knowledge gaps (technical: 40.4%; information: 38.5%) were prevalent, the most critical finding reveals a central paradox: a strong positive correlation (r ≈ 0.98) between adoption intensity and barriers reported. High adopters (averaging 5.47 practices) cited significantly more obstacles than low adopters (0.64 barriers), particularly in technical knowledge (76.7% vs. 9.5%) and limited finance (73.3% vs. 30.5%). This suggests that barrier recognition and navigation are essential to the adoption process, not simply deterrents. The study concludes that standard intervention models are inadequate. We recommend a multifaceted strategy: leveraging solar energy as a strategic entry point, shifting training from theory to practical implementation support, developing integrated financial products, and implementing tiered support systems tailored to different adoption stages. These findings provide a comprehensive framework for policymakers and practitioners to bridge the intention-action gap and accelerate sustainable development in emerging economies. |
Intermunicipal Cooperation in Slovak ConditionsLili Ondrejkovič, Nikoleta Jakuš Muthová, Beáta Mikušová MeričkováInproforum 2025 (vol. 19):26-35 | DOI: 10.32725/978-80-7694-143-4.04 In the face of growing global uncertainty, ranging from climate change to geopolitical instability, regional resilience depends increasingly on the ability of local governments to coordinate, adapt, and act collectively. Intermunicipal cooperation (IMC) provides a governance mechanism through which municipalities can pool resources, enhance administrative capacity, and jointly deliver essential services. As such, IMC not only promotes efficiency, but also strengthens the institutional and social fabric necessary for regional sustainability and resilience. This paper analyzes inter-municipal cooperation (IMC) in Slovakia and its crucial role in improving the quality and availability of public services, particularly in the context of enhancing regional resilience. The study aims to identify the specific benefits, prevalent challenges, and untapped potential of IMC within the Slovak local government landscape and to propose concrete measures to enhance its efficiency and effectiveness. The methodology is based on a comprehensive questionnaire survey conducted among Slovak municipalities. The results show that IMC brings significant benefits, such as cost savings and improved service quality, which directly contribute to regional robustness. However, it also faces persistent challenges like administrative complexity and lack of stable funding. The paper provides strategic recommendations for future cooperation and emphatically underscores the need for systemic legislative and financial changes at the state level to fully realize IMC's potential for sustainable and resilient regional development. |
Institutional Limits of Housing Subsidies in the Czech Republic: A Regional Development PerspectiveVojtěch Vaněček , Denisa BláhováInproforum 2025 (vol. 19):36-41 | DOI: 10.32725/978-80-7694-143-4.05 The study analyzes the system of subsidies for affordable housing in the Czech Republic in the context of economically and socially disadvantaged regions. The main objective is to assess the extent to which the current public support framework fulfills its declared purpose of ensuring affordable housing for low-income households and to identify the institutional and economic factors influencing its effectiveness. The research uses qualitative comparative analysis of academic studies, statistical data, and strategic documents from 2012–2025. An interdisciplinary approach combines insights from economics, regional development, and public administration theory to critically evaluate the institutional framework of housing policy in the Czech Republic. The findings point to persistent systemic shortcomings, insufficient coordination between levels of public administration, fragmentation of competences, and a strong dependence on market mechanisms in addressing the issue of housing affordability. These factors contribute to the residualization of the public housing sector, which is narrowing to narrowly defined groups of the population and losing its stabilizing and developmental function. The study concludes that housing policy should be seen as a long-term and institutionally anchored tool for regional development, linking public investment, regulatory frameworks, and local capacity building to promote social cohesion and economic resilience. |
Finance, accounting and taxes
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Economics of agriculture: new challenges and opportunities
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Predictive Capabilities of Working Capital as an Indicator of Impending Insolvency of a Company in the Czech RepublicVít Pečonka, Petr JablonskýInproforum 2025 (vol. 19):364-369 | DOI: 10.32725/978-80-7694-143-4.45
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The Size Factor in the Inclusion of Regional Foods in School Canteen: An Empirical AnalysisEliška Svobodová, Ivo Zdráhal, Barbora Daňková, Marika Tkáčová, Soňa Raszková, Kristina SomerlíkováInproforum 2025 (vol. 19):370-375 | DOI: 10.32725/978-80-7694-143-4.46
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