INPROFORUM 2024 "Entrepreneurship for Sustainability"
18th International Scientific Conference, November 7-8, 2024
The International Scientific Conference INPROFORUM is a traditional event held by the Faculty of Economics, University of South Bohemia in České Budějovice (USB). It is focused on the research achievements in the fields of Innovations, Enterprises, Regions and Organizations.
International Conference offers the opportunity to discuss relevant topics among academic and practicing economists. The Conference is organized under the auspices of doc. RNDr. Zuzana Dvořáková Líšková, Ph.D., Dean of the Faculty of Economics, University of South Bohemia in České Budějovice.
The conference topics
- Sustainable regional development in the EU in the 21st century - from theory to practical solutions
- Towards sustainability in retail, marketing and tourism
- Strategic management and sustainability
- Economic performance and sustainability
- Finance, accounting and taxes: current issues and approaches to their solution
- Economics of agriculture: current trends and its sustainability
Plenary Speakers
Tim J. Smith, PhD
DePaul University, Chicago, USA
Plenary lecture title: " Value-Based Pricing and the Pricing Spineometer"
Abstract: I define Value-Based Pricing in comparison and contrast to other pricing paradigms and argue for its superiority in monopolistic competitive markets. We then define the Value-Based Pricing Framework which explores organizational pricing decisions at five different levels. Given these definitions, we measure organizational pricing capability using the Pricing Spineometer methodology.
doc. Ing. Inna Čábelková, Ph.D.
Czech University of Life Sciences Prague (Czech Republic)
Plenary lecture title: "Innovative Business Models for a Sustainable Future. The Role of Consumers"
Abstract:This talk focuses on the pivotal role consumers play in driving innovative business models towards a sustainable future. It will cover how consumer demand and behavior influence the development and success of sustainable business practices. Emphasizing the interconnectedness between consumer behavior and business practices, the talk will explore how demand for eco-friendly products and services catalyzes the adoption of sustainable business strategies. Key topics include the circular economy, which focuses on reducing waste and promoting the continual use of resources, sharing economy, which focuses on optimizing resource use by facilitating the sharing of goods, services, and experiences among individuals, and new green technologies that minimize environmental impact. The talk will highlight the importance of consumer education and engagement in fostering a market environment conducive to sustainability.