DOI: 10.32725/978-80-7694-102-1.29
Inproforum 2024 (vol. 18):200-207 | DOI: 10.32725/978-80-7694-102-1.29
Reverse knowledge transfer: A case study of selected business centres in the CEE region
- University of Economics in Bratislava, Faculty of Commerce, Department of International Trade, Dolnozemská cesta 1, Bratislava, 852 35
The article's main aim is to identify the reverse transfer of knowledge from business centers in CEE to their parent companies. The article uses case studies of selected business centers in CEE. The study includes 4 business centers in selected CEE countries. These countries are Slovakia, Poland, the Czech Republic, Hungary, and Romania. Business centers are currently an important source of information and knowledge for parent companies. Based on our research, it can be concluded that there is no single model of knowledge transfer from business centers in CEE to their parent companies. It can be concluded that there is a transfer of knowledge not only to the parent company but also to other centers within the group. A limitation of our research is the limited number of research objects. In the future, our research can be extended to other centers operating in Slovakia as well as in other countries of Central and Eastern Europe.
Keywords: reverse knowledge transfer, multinational corporation, Central and Eastern Europe, business centers
Published: January 11, 2025 Show citation
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