DOI: 10.32725/978-80-7694-102-1.17

Inproforum 2024 (vol. 18):122-126 | DOI: 10.32725/978-80-7694-102-1.17

Subliminal audio stimulation: A theoretical overview of effects and mechanisms influencing perception

Peter Vaško, Patrik Jurčišin, Adriana Rusková, Jakub Berčík

Slovak University of Agriculture in Nitra/Institute of Marketing, Trade and Social Studies, Faculty of Economics and Management, Tr.A.Hlinku 2, 949 76 Nitra, Slovak Republic

Subliminal audio stimulation: A theoretical overview of effects and mechanisms influencing perception Subliminal audio stimulation, which uses sounds at a level of consciousness unobserved, has the potential to influence perception, behavior and emotional response in individuals. This article offers a theoretical summary of the mechanisms, effects, and applications of subliminal audio stimuli. The review covers the historical development, basic principles, and neuropsychological mechanisms through which these stimuli can influence brain activity and decision-making. The article also examines various experimental studies and applications of subliminal stimulation in areas such as marketing, therapy, and cognitive performance, focusing on the ethical aspects and possible implications of this technique. The results of these investigations may contribute to a better understanding of the abilities of sound stimuli to improve human perception and decision-making processes.

Objective: The aim of the article is to examine the theoretical mechanisms and applications of subliminal sound stimuli in various fields, with an emphasis on their influence on behavior, emotional reactions and decision-making.

Methods: This review is based on an analysis of current research and experimental studies investigating subliminal sound cues in a variety of contexts, including marketing and psychology.

Results: Research suggests that subliminal sounds can improve attention, emotional response, and decision-making, and may have significant applications in marketing and therapy. However, the ethical and moral issues surrounding their use require further attention.

Keywords: Subliminal audio stimulation, subliminal stimuli, cognition, perception, decision making

Published: January 11, 2025  Show citation