DOI: 10.32725/978-80-7694-102-1.13

Inproforum 2024 (vol. 18):90-97 | DOI: 10.32725/978-80-7694-102-1.13

The behavior aspects of Slovak consumers in the context of sustainable consumption

Pavol Kita^a, Marta Žambochová^b, Lucie Tichá^a

^a South Bohemia University in České Budějovice, Faculty of Economics, The Department of Trade and Tourism

^b Jan Evangelista Purkyně University in Ústí nad Labem, Department of Mathematics and Informatics

The Covid 19 pandemic had an impact on the behavior of individuals and households. The article first presents the general characteristics of the course of the Covid 19 pandemic in Slovakia, then explains the concept of sustainable consumption and its transfer to the sphere of behavior and practical activity of consumers during the Covid 19 pandemic. The starting point of the investigation is formulated research questions. The analysis of knowledge from empirical research is based on mathematical and statistical methods in order to answer research questions. From the data from the survey of various cities in Slovakia at the level of individuals and households, we identify four different clusters of consumers based on five groups of factors influencing their attitudes, which made it possible to define the main characteristics of consumers who have similar behavioral changes. Next, we illustrate which selected practices of sustainable consumption are most used by households and how the practices are related to the psychological and sociodemographic characteristics of consumers. The overall analysis shows that the structure of changes and actions of consumers, as well as the application of sustainable practices, differs in different social groups and also according to psychological and sociodemographic characteristics.

Keywords: sustainable consumption, consumer behavior, sustainable consumption practices, psychological characteristics, sociodemographic characteristics

Published: January 11, 2025  Show citation